1. FILM (TV, cinema & online films)
Format: video entries only, MP4 (please follow details below in the section ”VIDEO ENTRY UPLOAD”)
2. OUTDOOR (standard, ambient)
Format: Jpeg, 72 dpi, RGB. Size: the longest side must be approximately 420mm.
3. PRESS
Format: Jpeg, 72 dpi, RGB. Size: the longest side must be approximately 420mm.
4. RADIO
Format: MP3. Bit rate 96 kbps, compression ratio 15:1 File size should not exceed 2.5MB. The maximum length for each entry is 180 seconds. If the original language is not English, we strongly recommend that you also submit an English language version of the ad, OR a full and accurate English script.
5. DIRECT (Including publications, flat & multidimensional mailings, promo gifts, point of sale communication)
Format: video entries only, MP4, up to 2 minutes.
6. DESIGN (visual identities - at least three elements, annual reports, calendars, packaging)
Format: Option A) one main visual with up to 5 supporting visuals + short explanation of creative idea, OR Option B) video file, MP4, up to 2 minutes. If possible, please provide the actual copy of entry.
7. PR (including internal PR, corporate PR, brand PR, sponsorship, social responsibility, unconventional communication /buzz, guerilla/, events)
Format: video entries only, MP4, up to 3 minutes.
8. SALES PROMOTION
Format: video entries only, MP4, up to 3 minutes.
9. DIGITAL (web sites & microsites, social networks, banners and off site advertising, such as widgets, games, interactive tools and other digital solutions)
Format: video entries only, MP4, up to 3 minutes.
10. MOBILE (entries that are running on/activated by mobile devices)
Format: video entries only, MP4, up to 3 minutes.
11. MEDIA INNOVATION (new, creative uses of standard media, innovative communication forms and new media platforms)
Format: video entries only, MP4, up to 3 minutes.
12. CRAFTS (copywriting, Illustration, Photography, Art Direction, Film crafts)
Format: for preparing and uploading entries in Crafts subcategories, the same rules apply as in categories 1 (Film) and 3 (Press).
13. INTEGRATED CAMPAIGNS
Format: video entries only, MP4, up to 5 minutes.
Notes: No subcategories, all entries within a category will be judged as one section. All entries should be in English.
VIDEO ENTRY UPLOAD (specifications):
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Resolution
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PAL (16:9 or 4:3) 720x576px
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Frame rate
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25 fps
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Scan type
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Progressive
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Video codec
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h.264 (min 6 - max 40 mbps)
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Audio codec
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AAC (min 160 kbps), 44KHz
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Container
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MP4
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File size
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up to 360 MB
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